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 An introduction to keyword match types Finding the sweet spot between lots of traffic and quality traffic can be quite challenging, and this is why Google offers four different match types The keyword match types will determine how closely the keyword needs to match with the user's search query before it is considered for the keyword auctionSimply put, Google Ads keyword match types are a way for us humans to tell the Google search engine how and when we want our ads to show for a users search query It's important to know the differences in keyword match types as there are a number of ways they affect the way your campaigns will runThough four match types exist, you should only use exact match and broad match modifier in 95% of cases; About Changes To Phrase Match And Broad Match Modifier Google Ads Help Keyword match types amazon